America’s Best-In-State Credit Unions 2025
Rewarding
your excellence
Your Personal Award
Financial institutions serve as the foundation of the financial world, playing a critical role in maintaining the stability of global systems. Even on a more local level, banks and credit unions significantly influence individuals and communities. This ranking aims to showcase the institutions most valued by residents in each state and to recognize the credit unions that have excelled in meeting the unique needs and expectations of their local communities.
The analysis included more than 500,000 data sets containing recommendations from over 26,000 participants. Participants evaluated banks and credit unions on several criteria, including Trust, Financial Advice, Customer Services, Digital Services, Branch Services, and Terms & Conditions. A score for the publicly available reviews was created using both ratings and written publicly available reviews from each credit union in each state.
Your credit union belongs to the exclusive list of “America’s Best-In-State Credit Unions” and has been given the opportunity to license the official award. The different license-options will help you to boost your marketing, PR, and underline your communication strategy.
Social Media
Recruitment
Marketing & PR
Investor Relations
Media Kit
This kit includes prepared graphics and artwork which support the immediate usage of the award in your marketing and communication campaigns.
Wallpapers & Backgrounds
Prepared backgrounds for your desktop and company mobile phone. The package also includes backgrounds for video meetings.
Social Media
Create momentum among your followers! Prepared artworks for Social Media (e.g. Facebook, X and Instagram) for time-efficient usage of the award on your social media channels.
Email Signatures & Web Banner
To start using the logo right away, the media kit includes pre-made artwork for email signature strips and a web banner. This provides an easy way to showcase the award consistently and increase visibility every day.
contact us
Get in touch with us. We are happy to help.
For questions about the ranking, logo usage, and licensing options, please contact us.
Jannik Petersen
Team Lead Licensing - Americas
Tel.
Project Details
About the project
The ranking “America’s Best Credit Unions In Each State” is intended to show which institutions are most valued by residents of each state and to highlight the credit unions that stood out for fulfilling the unique needs and expectations of their local communities. In this way, Forbes and Statista are awarding America’s Best-In-State Credit Unions for the eighth year running.
The ranking of the best credit unions in each state is based on two sources:
1. A survey of approximately 26,000 U.S. residents was conducted using an online access panel. Participants were asked to name all credit unions where they have a checking / savings account. They had to rate the credit union based on various evaluation criteria (e.g., trust, terms & conditions). For each criterion, a detailed battery of questions was asked.
2. For each credit union in each state a sentiment analysis approach of publicly available online text reviews and ratings was applied. Analyzed reviews were written between February 2022 and March 2025.
In each state, the credit unions with the highest combined score from the analysis of survey results and publicly available reviews were awarded.
5,452
Credit unions evaluated
approx. 26,000
US residents surveyed
222
Unique credit unions awarded
