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Based on over 300,000 datapoints, America’s Best Small Employers (defined as having between 200 and 1000 employees) are awarded for the first time in cooperation with Forbes.

Who are

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Winners portal

Claim your award

Every winner gets contacted by our team directly with our prestigious awards. 
Not sure if you already got our reward? Contact us

The Project

About the project

The ranking for America’s Best Small Employers 2023 is based on a combination of data: employer reputation collected using a social listening approach, recommendations collected from employees, as well as recommendations given by the public. To determine and award the top performing small employers, more than 2000 companies were selected with in-depth analysis and evaluated on the three areas (company’s reputation, employees’ recommendations and public perception).

Overview_AmericasBestSmallEmployers_2023_Forbes

2,000

Companies evaluated

45,000

Employees surveyed

300

Companies awarded

Scoring

How we rank the employers

Our scoring model is based on independently collected data on small employers in the USA. The data is divided into three assessment areas (company’s reputation, employees’ recommendations, and public perception).

Score breakdown

direct score

On a scale of 0 to 10, respondents indicate how likely they are to recommend their own employer to friends or family – with 0 being the worst and 10 the best.

indirect score

Respondents indicate the industry they work in. Based on this, each respondent is shown a selection of employers who are active in the given sector. Respondents can then voluntarily recommend or advise against employers from the list.

methodology

How we work

Group 1161

Concept

The employee surveys conducted by Statista R are carried out independently of the potentially awarded employer brands. This reduces distortion of the results that could arise from non-anonymous surveys (e.g. social desirability in response behavior). The focus on willingness to recommend and on general questions about working conditions allows for comparability across heterogeneous sectors.

Group 1162

Data collection

For data collection, Statista R programs detailed online questionnaires that ask survey participants about work-related topics. Statista R works with leading online access panels worldwide to identify suitable participants. During the survey, the incoming evaluations are checked for quality & validity (interview length, variances, inconsistencies) and sorted accordingly.

Group 1160

Evaluation

For the evaluation, Statista R applies a scoring model that primarily relies on the direct and indirect evaluation of the respondents. This includes both the evaluation of the respondent’s own employer as well as the evaluation of other employers from the same industry.

Group 1157

Quality Assurance

For each potential award-winning employer brand, the number of employees and the headquarters in the respective country are researched. This step serves as quality assurance and is presented as information in the publication.

A detailed report on our methodology is available here.

Partnership

Our reliable partner

Forbes Media is a global media, branding and technology company, with a focus on news and information concerning business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com.

Projects with this partner
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contact us

Get in touch with us. We are happy to help.

Whether you have questions about your rank, our projects, or why you’re not on the list. Contact us.

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