Canada's Best Employers for Company Culture 2025
Based on an online survey of over 40,000 employees, Canada’s Best Employers for Company Culture were awarded for the eighth time in cooperation with Forbes.
- Clear and detailed methodology
- Segmented by states and industry
- Partnered with Forbes
Who are
Canada's Best Employers for Company Culture 2025
Winners portal
Claim your award
Every winner gets contacted by our team directly with our prestigious awards. Not sure if you already got our reward? Contact us.
Project Details
About the project
The ranking for Canada’s Best Employers for Company Culture 2025 is based on an independent survey of employees as well as KPIs gathered of evaluable companies. The survey was conducted via online access panels.
More than 1,200 employers with 500 or more employees in Canada were identified for the survey. This was done through comprehensive desk research of numerous sources (industry associations, trade journals, economic research institutes, etc.) as well as the previous year’s list. Sufficient evaluations were gathered for 1,200.
1,200
Companies evaluated
40,000
Employees surveyed
200
Companies awarded
Scoring
How we rank the employers
Our scoring model is based on independently collected survey data from employees in Canada. This data is divided into several assessment dimensions, including KPI gathering.
Score breakdown
direct score
On a scale of 0 to 10, respondents indicate how likely they are to recommend their own employer to friends or family – with 0 being the worst and 10 the best.
engagement
Indicators of objective and publicly available diversity information (e.g. existence of a management position responsible for diversity, proactive communication of diverse company culture, published annual CSR and/or Diversity Report) were taken into account. Statista researched these indicators for each company using publicly available company information.
indirect score
Respondents indicate the industry they work in. Based on this, each respondent is shown a selection of employers who are active in the given sector. Respondents can then voluntarily recommend or advise against employers from the list.
management
Based on extensive research an index was built based on the share of women who fill top executive or board positions. Statista researched this data for each company using publicly available company information (Oct.-Dec. 2020). For around 10% of evaluated companies this data was not available/verifiable. Therefore, a mean score across all evaluated companies was used to not negatively affect companies with out sufficient information.
methodology
How we work
Concept
The employee surveys conducted by Statista R are carried out independently of the potentially awarded employer brands. This reduces distortion of the results that could arise from non-anonymous surveys (e.g. social desirability in response behavior). The focus on willingness to recommend and on general questions about working conditions allows for comparability across heterogeneous sectors.
Data collection
For data collection, Statista R programs detailed online questionnaires that ask survey participants about work-related topics. Statista R works with leading online access panels worldwide to identify suitable participants. During the survey, the incoming evaluations are checked for quality & validity (interview length, variances, inconsistencies) and sorted accordingly.
Evaluation
For the evaluation, Statista R applies a scoring model that primarily relies on the direct and indirect evaluation of the respondents. This includes both the evaluation of the respondent’s own employer as well as the evaluation of other employers from the same industry.
Quality Assurance
For each potential award-winning employer brand, the number of employees and the headquarters in the respective country are researched. This step serves as quality assurance and is presented as information in the publication.
A detailed report on our methodology is available here.
Partnership
Our reliable partner
Forbes Media is a global media, branding and technology company, with a focus on news and information concerning business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com.
contact us
Get in touch with us. We are happy to help.
Whether you have questions about your rank, our projects, or why you’re not on the list. Contact us.
Jannik Petersen
Team Lead Licensing - Americas
Tel.
