Canada's Best Employers for Diversity 2024

Based on an online survey of over 40,000 Canada-based employees working in corporations and extensive desk research, the Best Employers for Diversity are selected and awarded for the third year in a row in cooperation with Forbes.

  • Clear and detailed methodology
  • Segmented by states and industry
  • Partnered with Forbes

Who are

Canada's Best Employers for Diversity 2024

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Project Details

About the project

Canada’s Best Employers for Diversity were selected based on Statista’s innovative methodology, guaranteeing unbiased results and providing reliable insights. Over 40,000 Canada-based employees were surveyed in companies with a minimum of 500 employees to identify Canada’s Best Employers for Diversity.

The evaluation was based on four different criteria:

  • Direct recommendations: Employees were asked to give their opinions on a series of statements regarding Age, Gender, Ethnicity, Disability, LGBTQIA+ & General Diversity in their current workplace. The recommendations of women, elders, ethnic minorities and people who identified as either LGBTQIA+ or disabled were weighted higher than the non-minority groups.
  • Indirect Recommendations: Participants were also given the chance to evaluate other employers in their respective industries that stand out either positively or negatively with regard to diversity. Only the recommendations of minority groups were considered.
  • Diversity Among Top Executives/Board, Internal, and External Diversity Engagement Indicators were also part of the evaluation.


Companies evaluated


Employees surveyed


Companies awarded


How we rank the employers

Our scoring model is based on independently collected survey data from employees in Canada. This data is divided into several assessment dimensions.

Score breakdown

direct score

The employees were asked to give their opinion on a series of statements surrounding the topics of age, gender equality, ethnicity, disability, LGBTQ+ and general diversity concerning their own employer. The rate of agreement/disagreement regarding the statements was measured on a 5-point Likert scale. In order to take the opinions of diverse groups into account, the recommendations of women, elders, and ethnic minorities were weighted significantly higher than the recommendations from non-minority groups. In addition, a perception correction factor (comparison between recommendations from minorities vs. from non-minorities) was used to adjust the score in case the rating of diversity groups deviated strongly from non-diversity groups’ ratings.


Indicators of objective and publicly available diversity information (e.g. existence of a management position responsible for diversity, proactive communication of diverse company culture, published annual CSR and/or Diversity Report) were taken into account. Statista researched these indicators for each company using publicly available company information.

indirect score

Additionally, participants were given the chance to evaluate other employers in their respective industries that stand out either positively or negatively with regard to diversity. Only the recommendations of minority groups were considered.


Based on extensive research an index was built based on the share of women who fill top executive or board positions. Statista researched this data for each company using publicly available company information (Oct.-Dec. 2020). For around 10% of evaluated companies this data was not available/verifiable. Therefore, a mean score across all evaluated companies was used to not negatively affect companies with out sufficient information.


How we work

Group 1161


The employee surveys conducted by Statista R are carried out independently of the potentially awarded employer brands. This reduces distortion of the results that could arise from non-anonymous surveys (e.g. social desirability in response behavior). The focus on willingness to recommend and on general questions about working conditions allows for comparability across heterogeneous sectors.

Group 1162

Data collection

For data collection, Statista R programs detailed online questionnaires that ask survey participants about work-related topics. Statista R works with leading online access panels worldwide to identify suitable participants. During the survey, the incoming evaluations are checked for quality & validity (interview length, variances, inconsistencies) and sorted accordingly.

Group 1160


For the evaluation, Statista R applies a scoring model that primarily relies on the direct and indirect evaluation of the respondents. This includes both the evaluation of the respondent’s own employer as well as the evaluation of other employers from the same industry.

Group 1157

Quality Assurance

For each potential award-winning employer brand, the number of employees and the headquarters in the respective country are researched. This step serves as quality assurance and is presented as information in the publication.

A detailed report on our methodology is available here.


Our reliable partner

Forbes Media is a global media, branding and technology company, with a focus on news and information concerning business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as

Projects with this partner

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Whether you have questions about your rank, our projects, or why you’re not on the list. Contact us.

Evan Tobias

Director of Licensing - Americas

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