Germany's Most Attractive Employers by City 2022
Based on a survey of around 13,300 employees, the 500 most attractive employers in 25 cities that are particularly formative for their location were awarded. They were awarded for the fourth time, in cooperation with the business magazine Capital.
List of Germany's Most Attractive Employers by City 2022
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The “Winner’s Portal” for award-winning companies offers a unique overview of the use of the official employer certificate as well as the terms and conditions and a personal contact.
The Project
The ranking of Germany’s Most Attractive Employers by City 2022 is based on an independent employee survey. The survey was conducted via online access panels.
For the survey, around 3,600 employers were identified in advance who have a location in one of the 25 metropolitan regions and employ between 250 and 5,000 people in Germany. This was done through extensive desk research of numerous sources (databases, industry associations, trade journals, etc.). Employers who have locations in more than one of the 25 cities were able to receive multiple awards.
Companies evaluated
3,600
Employees surveyed
13,300
Companies awarded
500
Scoring
Our scoring model is based on independently collected survey data from employees in Germany. This data is divided into several assessment dimensions.
Score breakdown
Score
breakdown
On a scale of 0 to 10, respondents indicate how likely they are to recommend their own employer to friends or family – with 0 being the worst and 10 the best.
Respondents indicate the industry they work in. Based on this, each respondent is shown a selection of employers who are active in the given sector. Respondents can then voluntarily recommend or advise against employers from the list.
Methodology
Concept
The employee surveys conducted by Statista R are carried out independently of the potentially awarded employer brands. This reduces distortion of the results that could arise from non-anonymous surveys (e.g. social desirability in response behavior). The focus on willingness to recommend and on general questions about working conditions allows for comparability across heterogeneous sectors.
Data Collection
For data collection, Statista R programs detailed online questionnaires that ask survey participants about work-related topics. Statista R works with leading online access panels worldwide to identify suitable participants. During the survey, the incoming evaluations are checked for quality & validity (interview length, variances, inconsistencies) and sorted accordingly.
Evaluation
For the evaluation, Statista R applies a scoring model that primarily relies on the direct and indirect evaluation of the respondents. This includes both the evaluation of the respondent’s own employer as well as the evaluation of other employers from the same industry.
Quality Assurance
For each potential award-winning employer brand, the number of employees and the headquarters in the respective country are researched. This step serves as quality assurance and is presented as information in the publication.
A detailed report on our methodology for “Germany’s Most Attractive Employers by City 2022” is available in German.
Our Partner
Explaining the economy in a new way: CAPITAL is the platform for economic debates in German-speaking countries. It offers background information, comments and suggestions from the world of business, supplemented by useful content on the topics of money, insurance and real estate, career and management.
Do you have questions about your ranking, our projects,
or why you’re not on the list?
Ask us. We’re happy to help.
rankings@statista.com
