World's Best Employers 2024

Based on an independent survey from a vast sample of more than 170,000 employees across 50 countries, the World’s Best 850 Employers are awarded for the 5th time in coorperation with Forbes.

  • Clear and detailed methodology
  • Segmented by countries and industries
  • Partnered with Forbes

Who are

The World's Best Employers 2024

Winners portal

Claim your award

Every winner gets contacted by our team directly with our prestigious awards. 
Not sure if you already got our reward? Contact us.

Project Details

About the project

The ranking of the World’s Best Employers 2024 is based on independently collected survey results from more than 300,000 evaluations across over 50 countries worldwide. The surveys were conducted using online access panels. The scope requires that companies (or their subsidiaries) have some degree of operations or employment activity in at least two world regions, and all reviews are aggregated underneath a single parent employer brand.

5,000

Companies evaluated

170,000

Employees surveyed

850

Companies awarded

Scoring

How we rank the employers

The scoring model is based on independently collected survey data from 170,000 employees across over 50 countries, which is divided into direct promoter score and indirect public perception score areas. Country-level differences in response patterns are accounted for using response indexing.

Score breakdown

direct score

On a scale of 0 to 10, respondents indicate how likely they are to recommend their own employer to friends or family – with 0 being the worst and 10 the best.

indirect score

Respondents indicate the industry they work in. Based on this, each respondent is shown a selection of employers who are active in the given sector. Respondents can then voluntarily recommend or advise against employers from the list.

methodology

How we work

Group 1161

Concept

The employee surveys conducted by Statista R are carried out independently of the potentially awarded employer brands. This reduces distortion of the results that could arise from non-anonymous surveys (e.g. social desirability in response behavior). The focus on willingness to recommend and on general questions about working conditions allows for comparability across heterogeneous sectors.

Group 1162

Data collection

For data collection, Statista R programs detailed online questionnaires that ask survey participants about work-related topics. Statista R works with leading online access panels worldwide to identify suitable participants. During the survey, the incoming evaluations are checked for quality & validity (interview length, variances, inconsistencies) and sorted accordingly.

Group 1160

Evaluation

For the evaluation, Statista R applies a scoring model that primarily relies on the direct and indirect evaluation of the respondents. This includes both the evaluation of the respondent’s own employer as well as the evaluation of other employers from the same industry.

Group 1157

Quality Assurance

For each potential award-winning employer brand, the number of employees and the headquarters in the respective country are researched. This step serves as quality assurance and is presented as information in the publication.

A detailed report on our methodology is available here.

Partnership

Our reliable partner

Forbes Media is a global media, branding and technology company, with a focus on news and information concerning business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com.

Projects with this partner
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contact us

Get in touch with us. We are happy to help.

For questions about the ranking, our projects, or why you are not on the list, please contact us.

Jocelyn Martinez

Statista R Licensing Europe/ Asia

Evan Tobias

Statista R Licensing US

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