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The “Most Trustworthy Companies in America 2023” recognition by Newsweek and Statista shows that your customers, investors, and employees have trust in your company. In addition, it is a clear symbol to potential employees that your employer brand belongs to the top performers.

Use our employer award logo to boost your internal and external communication and highlight your brand among new, potential, and existing employees. The logo can be used in different channels and is an efficient and effective tool to save costs and boost your recruiting and HR objectives.

Read the article on newsweek.com

Read about our methodology

Companies evaluated

3,100

U.S. residents surveyed/ Internet mentions gathered

25,000/ 270,000

Companies awarded

700

Statista's Methodology

Concept

The employee surveys conducted by Statista R are carried out independently of the potentially awarded employer brands. This reduces distortion of the results that could arise from non-anonymous surveys (e.g. social desirability in response behavior). The focus on willingness to recommend and on general questions about working conditions allows for comparability across heterogeneous sectors.

Data Collection

For data collection, Statista R programs detailed online questionnaires that ask survey participants about work-related topics. Statista R works with leading online access panels worldwide to identify suitable participants. During the survey, the incoming evaluations are checked for quality & validity (interview length, variances, inconsistencies) and sorted accordingly.

Evaluation

For the evaluation, Statista R applies a scoring model that primarily relies on the direct and indirect evaluation of the respondents. This includes both the evaluation of the respondent’s own employer as well as the evaluation of other employers from the same industry.

Quality Assurance

For each potential award-winning employer brand, the number of employees and the headquarters in the respective country are researched. This step serves as quality assurance and is presented as information in the publication.

A detailed report on our methodology for %ranking_name% is available.

In partnership with Newsweek

Newsweek is an American news magazine and website that provides high-quality information to readers around the globe, reaching over 75 million people each month. First launched in 1933, Newsweek nowadays reports about topics in the fields of international issues, technology, business, culture and politics. The information channels reach from weekly published print editions in various countries to an online and mobile presence worldwide.

Powered by Statista

Statista.com, the world’s leading data and business intelligence portal, with 23 million unique users per month, 2,500,000 registered users and 23,000 corporate customers, offers statistics and business-relevant data.

1,000 visionaries, experts and makers constantly reinvent Statista and thus continuously work on developing new products and business models.

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