Germany's Best Employers 2023
Based on an online survey of more than 43,000 employees, Germany’s Best 650 Employers were awarded for the ninth time in cooperation with the magazine stern.
List of Germany's Best Employers 2023
Our scoring model is based on independently collected survey data from employees in Germany. This data is divided into several assessment dimensions.
On a scale of 0 to 10, respondents indicate how likely they are to recommend their own employer to friends or family – with 0 being the worst and 10 the best.
Respondents indicate the industry they work in. Based on this, each respondent is shown a selection of employers who are active in the given sector. Respondents can then voluntarily recommend or advise against employers from the list.
The employee surveys conducted by Statista R are carried out independently of the potentially awarded employer brands. This reduces distortion of the results that could arise from non-anonymous surveys (e.g. social desirability in response behavior). The focus on willingness to recommend and on general questions about working conditions allows for comparability across heterogeneous sectors.
For data collection, Statista R programs detailed online questionnaires that ask survey participants about work-related topics. Statista R works with leading online access panels worldwide to identify suitable participants. During the survey, the incoming evaluations are checked for quality & validity (interview length, variances, inconsistencies) and sorted accordingly.
For the evaluation, Statista R applies a scoring model that primarily relies on the direct and indirect evaluation of the respondents. This includes both the evaluation of the respondent’s own employer as well as the evaluation of other employers from the same industry.
For each potential award-winning employer brand, the number of employees and the headquarters in the respective country are researched. This step serves as quality assurance and is presented as information in the publication.
stern is published weekly in Germany and other German-speaking countries. The magazine belongs to the Hamburg-based publishing house Gruner + Jahr and is one of the most read magazines in Germany with around 5 million readers every week.