Germany's Top Employers Diversity 2022
Based on an online survey of more than 45,500 employees, for the second time the 250 Top Employers Diversity 2022 were awarded in cooperation with stern magazine.
List of Germany's Top Employers Diversity 2022
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The Project
The ranking for Germany’s Top Employers Diversity 2022 is based on a survey of employees via online access panels. Around 45,500 people were asked about the diversity promotion of their employer and other employers in their industry.
A total of 2,600 employers with at least 500 employees in Germany and that belong to one of the examined industries were considered in the study. The companies were identified through extensive desk research.
Companies evaluated
2,600
Employees surveyed
45,500
Companies awarded
250
Scoring
The scoring model is based on the employer’s diversity promotion as perceived by their employees and other employees within the same industry. In addition, the diversity dimensions of general strategy, gender, age, LGBTQ+, migration background and mental & physical disabilities were evaluated by the participants. In addition, Statista researched further KPIs in connection to diversity.
Score breakdown
Score
breakdown
The employees were asked to give their opinion on a series of statements surrounding the topics of age, gender equality, ethnicity, disability, LGBTQ+ and general diversity concerning their own employer. The rate of agreement/disagreement regarding the statements was measured on a 5-point Likert scale. In order to take the opinions of diverse groups into account, the recommendations of women, elders, and ethnic minorities were weighted significantly higher than the recommendations from non-minority groups. In addition, a perception correction factor (comparison between recommendations from minorities vs. from non-minorities) was used to adjust the score in case the rating of diversity groups deviated strongly from non-diversity groups’ ratings.
Indicators of objective and publicly available diversity information (e.g. existence of a management position responsible for diversity, proactive communication of diverse company culture, published annual CSR and/or Diversity Report) were taken into account. Statista researched these indicators for each company using publicly available company information.
Additionally, participants were given the chance to evaluate other employers in their respective industries that stand out either positively or negatively with regard to diversity. Only the recommendations of minority groups were considered.
Based on extensive research an index was built based on the share of women who fill top executive or board positions. Statista researched this data for each company using publicly available company information (Oct.-Dec. 2020). For around 10% of evaluated companies this data was not available/verifiable. Therefore, a mean score across all evaluated companies was used to not negatively affect companies with out sufficient information.
Methodology
Concept
The employee surveys conducted by Statista R are carried out independently of the potentially awarded employer brands. This reduces distortion of the results that could arise from non-anonymous surveys (e.g. social desirability in response behavior). The focus on willingness to recommend and on general questions about working conditions allows for comparability across heterogeneous sectors.
Data Collection
For data collection, Statista R programs detailed online questionnaires that ask survey participants about work-related topics. Statista R works with leading online access panels worldwide to identify suitable participants. During the survey, the incoming evaluations are checked for quality & validity (interview length, variances, inconsistencies) and sorted accordingly.
Evaluation
For the evaluation, Statista R applies a scoring model that primarily relies on the direct and indirect evaluation of the respondents. This includes both the evaluation of the respondent’s own employer as well as the evaluation of other employers from the same industry.
Quality Assurance
For each potential award-winning employer brand, the number of employees and the headquarters in the respective country are researched. This step serves as quality assurance and is presented as information in the publication.
A detailed report on our methodology for the “Germany’s Top Employers Diversity 2022” is available in German.
Our Partner
stern is published weekly in Germany and other German-speaking countries. The magazine belongs to the Hamburg-based publishing house Gruner + Jahr and is one of the most read magazines in Germany with around 5 million readers every week.
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Recognizing the Best
Statista R is dedicated to finding and recognizing the best in class with its independent approach to data collection and evaluation. Whether employer brands, law firms, management consultancies, e-commerce or products - each of our market analyses, rankings, top lists and ratings are produced completely independently and with sound methodology.
