The Best Brands

Brands are a company’s or product’s identity. They are a form of product differentiation and a driver of customer loyalty. Brands can influence a consumer’s behavior and give them orientation, based on their individual perception of brands and their loyalty.

To provide guidance on the multifaceted world of brands, we at Statista R recognize the best-in-class in several industries and countries in cooperation with high-profile media partners. Projects focus on the best brands as evaluated by customers.

What we do

Statista R Brands is dedicated to finding and recognizing the best-in-class brands in several industries following Statista’s independent approach of data collection and analysis.

Statista’s brand ranking projects examine thousands of brands worldwide to identify the best. Brands for the most varied areas of everyday life such as home and garden, restaurants, pet care or smart home devices have the chance to be recognized in our independent rankings. The sophisticated methodology is based on independent online surveys or on a sentiment analysis of written online reviews. Indicators such as the longevity of products, price-performance ratio, handling, design, sustainability aspects, quality, innovation, trust or overall satisfaction are evaluated by customers.

Every brand obtains a score according to the evaluated criteria, possibly per considered product category. Brands with the highest scores are awarded.

Number of Data Points
> 1,980,000
Number of Companies covered
> 10,100
Number of Countries covered

Learn more about Statista R

Our Vision

We want to bring transparency about excellence into the respective markets. Through independent and well-founded approaches, we provide orientation on brands that can be trusted. At the same time, we give companies the opportunity to present and advertise their award.

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Over 100 analysts, data scientists, back office and licensing sales managers at Statista R act as a team every day. Whether developing new ideas and methods, advising award-winning companies, designing awards or sharing a lunch break – together we create value for companies, markets and our media partners.

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We collaborate with well-known and highly respected media partners in the Americas, Europe and Asia.

→ Our partners


Our head office is located in the middle of Hamburg’s beautiful city center, directly opposite the concert hall “Laeiszhalle” and the park “Planten un Blomen”.

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+49 40 284841 468
Jannis Plachetka

Senior Key Account Manager

USA & Canada
+1 212 419 8959
Evan Tobias, Director of Licensing - Americas
Evan Tobias

Director of Licensing – Americas

+65 6679 6169
Lawrence Ho, Senior Key Account Manager, Asia & Pacific @ Statista
Lawrence Ho

Senior Key Account Manager

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